What’s the benefit of having a graphic design company create your website?

You might ask yourself: Can’t I just create my own website, and forget the additional expense of quality graphics and quality design? Yes you can do that if you have the skills to do the minimum HML and CSS, but you’ll likely end up paying more in the long run with a loss in business over not having a quality design… if those things are difficult for you. When people visit websites these days, the minimum they expect to see is something that looks professional… even if there is not much in the way of content on the website.

People decide in the first few seconds whether or not they’ll stay long enough to read your information (or consider your products)… based on whether or not the website looks legitimate, professional and secure. Believe it or not; graphics play a crucial role in convincing people that a website is legitimate, and that the product or services the website represents is of quality. They expect to quickly understand all of this, and what the website represents in just a few seconds, or they move onto your competitors website instead. Many people don’t realize that websites that look cheap actually are worse than not having a website at all. You can think of it like a person who never keeps up the outside of their home, but the inside of the home is immaculate. Not many people would want to venture inside without first hand knowledge of what’s on the inside.

Even if you use sites that allow you to build your own website, you’ll still need help creating the graphics and photos that will go into your website. Design will still play an important role in securing new business on line, even if you try to build your website yourself. Many of the services out there for allowing people to build their own websites, end up costing you more in time and money, because of the difficulty in getting things to look exactly the way you want them to. It takes skill and training in web design to produce something of a certain level of quality!

Not only does this rule apply for web design, but it also applies to all the products you create for your business such as your letterhead, logos, fliers, print ads, newsletters, banners, signs, business cards etc. After all, if you don’t spend some time on creating something of quality in regards to all of the items that represent your business, then people automatically think you don’t care enough about your own business, and they subconsciously think that will also transfer to your relationship with your customers.

If you are serious about your on line success, and understand that no amount of SEO, or advertising will help a business grow if your website looks like it was not well thought out, then give us a call so we can help you design a quality solution at affordable prices. We are here to help you with all of your on and off line graphic design needs!

 

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